Buy Local Fashion Route

By mapmyway
3 December 2015

Love local fashion? Well, you’re in luck as we have the perfect route for you – and your wardrobe.

Home to some of South Africa’s favourite designers, Cape Town is a treasure trove of designer wear and unique finds just waiting to be found. Kicking off in Long Street and ending on Kloof, we’ve rounded up some of the best gems for your shopping pleasure. And with the festive season around the corner, there’s no better way to miss the last-minute mall dash and get a head start on gifts than with this Buy Local Fashion journey.

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1. Merchants on Long


Start your shopping spree by stepping into Merchants on Long, a platform of carefully curated African designs – all locally sourced and sustainable – set in a charming Art Nouveau building. Everything in this store is vibrant and stylish, from the much-loved knitwear brand MaXhosa by Laduma to luxury women’s label Christie Brown. Before you leave, enjoy a cup of coffee in store or treat yourself to some eco-friendly Africology skincare products.


34 Long Street, Cape Town 8001
10:00 – 18:00
021 422 2828

Nearby gem: Kamili Coffee

2. Mungo & Jemima


Next, don’t miss Mungo & Jemima, a firm favourite amongst local fashionistas for timeless, relaxed frocks, feminine florals and fashionable jewellery. As the owners – Kirsty Bannerman and Marian Park-Ross of Good – are designers too, you’ll be sure to find a selection of stylish and elegant picks designed to make the wearer feel special.


108 Long Street, Cape Town 8001
09:30 – 18:00
021 424 5016

Nearby gem: Me Me Me 

3. Blue Collar White Collar


Over on Kloof Street, stylish men and women will stand out with clothing from Blue Collar White Collar – a collection of carefully made local garments with a perfect fit and retro-classic twist. Co-owned by Paul van der Spuy and Adrian Heneke, the vivacious personalities and passion of this fashion duo are evident in the patterned prints and fun store interior, complete with a motorbike!


50 Kloof Street, Shop G21 Lifestyle Centre, Cape Town 8001
Mon to Fri: 09:30 – 18:00  Sat: 09:00 – 15:30  Sun and public holidays: 10:00 – 14:00
021 422 1593

Nearby gems: Sushi Box, Knead, Myog

4. AKJP Collective


Nestled in between artisanal eateries and quirky coffee shops, AKJP is a calm escape from bustling Kloof Street and fourth on your local fashion journey. Choose from garments in shades of soft pastel and crisp whites by designers like Adriaan Kuiters, Jody Paulsen, Drotsky and Hannah, and accessorise your outfit with pieces of Pichulik jewellery. The store also sells House of Gozdawa perfume – so shoppers can leave looking and smelling sublime.


73 Kloof Street, Cape Town 8001
Mon to Fri: 10:00 – 18:00  Sat: 10:00 – 16:00
021 424 5502

Nearby gems: Hudsons, Yours Truly 

5. Mr & Mrs


Further up Kloof is the final shop on your Buy Local Fashion spree. With their love for travel and treasures, husband and wife team Cecil and Sarah Jane Bosman opened Mr & Mrs on Kloof Street, home to a candy-coloured collection of lust-haves like silk cotton kaftans, dainty jewellery and block printed quilts. This store is absorbing; we suggest dedicating more time than you think to explore, as, like us, you’ll probably fall in love with most of the merchandise by Copelia, I Love Leroy and Sitting Pretty. Conveniently located close to Melissa’s, you can end your morning journey here with a bite to eat.


98 Kloof Street, Cape Town 8001
Mon to Fri: 09:00 – 18:00  Sat: 09:00 – 16:00
021 424 4387

Show our local designers some love and share your experiences of the Buy Local Fashion Route on social media using #MMWBuyLocal

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