Fine Brandy by Design @ Design Indaba

By philip
27 February 2014

Tweet yourself to a brandy at the Design Indaba brandy bar experience.

The winning design in a brandy bar design competition that challenged conventional thinking about the finely-crafted grape spirit will be revealed at this year’s Design Indaba. South Africa’s finest brandy can be experienced at stand 629 Expo Hall from Friday 28 February to Sunday 2 March.

This was the culmination of a 12-month search for the best design, which included several leading names in the South African design industry. With Cape Town named as World Design Capital 2014, the bar design competition gave designers additional motivation to create a world-class design experience.

FINE BRANDY. BY DESIGN, a collection of award-winning potstill brandies, namely Oude Meester Demant, Van Ryn’s 12 Year Old Distillers Reserve, Klipdrift Gold, Flight of the Fish Eagle and Collison’s White Gold, will be served neat and in cocktails from the bar. Pictures taken of patrons at the bar will be posted on social media channels as well as physically hung on the stand with daily prizes to be won.

The bar design, in life-size format, aims to elevate the experience for the brandy drinker to a level of installation art. “It uses social media elements to turn the bar into a contemporary and elegant space more akin to a national pavilion or exhibition space, where people socialise, build pride in and learn more about the spirit,” explains the designer.

So, get down to the Design Indaba brandy bar to make your mark at the prestigious design event.

Venue: Cape Town International Convention Centre, Stand 629 Design Indaba Expo Hall, Cape Town.
Date: Friday, 28 February to Sunday 2 March
Time: Friday and Saturday: 10:00 – 20:00 and Sunday: 10:00 – 18:00