This is part of their grand tour of greater Cape Town and they have selected the V & A to kick off their campaign to drum up support for The Rhinos are Coming! (TRAC). This project is aimed at raising funds to support stoprhinopoaching in their efforts to fight rhino poaching.
Janice Ashby, founder and programme director of TRAC, says, “Our rhinos are at the V&A to target consumers who, we hope, will share the news on to with their husbands or wives who are marketing managers, marketing directors or CEOs
The Rhinos are Coming!
The Rhinos offer opportunities for companies to invest in blank white models of Rhinos. These will be transformed into valuable works of art. These beauiful and creative Rhinos become powerful tools with which companies promote and spread awareness for their brands.
“We are most grateful to the V & A Waterfront management for enabling our rhinos to move around the shopping complex over the next few weeks. We hope that this will result in many companies and concerned individuals adopting Rhinos.
“The rhinos pictured are part of our first eight spectacular painted Rhinos, sponsored by leading companies and painted by local artists both famous and emerging. They are our rhino ambassadors and have already made their way all around the Mother City and the Winelands. Our rhinos were also the stars at the prestigious We Are Africa Conference held at the Cape Town Stadium in April. We aim to have a crash of 100 rhinos stampeding around our city this summer!”
George Moolman Event Director at the V & A Waterfront, was delighted to offer this opportunity to The Rhinos Are Coming for creative Rhinos to enhance the public spaces at the Waterfront. And for a great cause to raise funds for a cause close to the hearts of all South Africans, our endangered Rhino communities
WHERE: V & A Waterfront