City’s economy first across the finish line in the J&B Met

by | Jan 29, 2015 | News | 0 comments

Cape Town is set for a multi-million rand economic injection this weekend as the J&B Met is run at the Kenilworth Racecourse on Saturday 31 January 2015.

The event is more than just a horse race and has become a melting pot of couture fashion, lifestyle and social networking, where Cape Town is the big winner.

The J&B Met draws more than 22 000 visitors, and racing fans are expected to boost the local economy by about R60 million. The event is supported by 390 horse racing-related staff and 1 500 service staff on the day of the races,’ said the City’s Mayoral Committee Member for Tourism, Events and Economic Development, Councillor Garreth Bloor.

There are 12 races, with an average of 16 horses per race supported by trainers, jockeys and breeders.

‘The City of Cape Town has developed a strong track record as an events destination. The economic spin-offs from events such as these hold enormous benefits for the city and its residents.

‘Apart from the direct economic impact through visitor and organiser spend, there is also the ripple effect of job creation during and after events, and the increased spend at our world-famous attractions. Therefore we welcome events which not only provide an injection into the local economy, but also cement the city as the events capital of Africa,’ said Councillor Bloor.

Other upcoming events include:
•         The Cape Town Electronic Music Festival from 3 to 8 February 2015
•         Takealot Cape Town Tens on 6 and 7 February 2015
•         The Mining Indaba from 9 to 13 February 2015
•         The Sunshine Ladies Golf Tour on 26 and 27 February (the tour will be hosted in Cape Town for the first time at the Royal Cape Golf Club)
•         Design Indaba from 26 February to 1 March 2015

See also MapMyWay art fairs not to miss in Cape Town.

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