A famous art dealer’s son is launching a mew platform for galleries to create Virtual Reality Exhibitions using 3D-scanning technology. Vortic uses AR and VR technologies to create customizable gallery spaces.
This idea resonates with MapMyWay’s response to our current COVID-19 Lock Down with our focus on #GalleryFromHome, #MuseumFrom Home and #AuctionFromHome!
“As more and more galleries shutter worldwide, an art world insider is launching a timely new extended reality platform for the art world. Called Vortic, the venture offers galleries customizable virtual gallery spaces wherein they can show their art using virtual and augmented reality technology.
Vortic’s founder, Oliver Miro, tells Artnet News that it is a “strange coincidence” that his technology became ready for launch at this troubling moment for the art world, but hopes that galleries who are missing their physical spaces will find it useful. “Never in my wildest dreams had I imagined that all of our galleries around the world would be closed,” Miro says. The idea for the platform actually emerged out of a different set of needs for the art world; a desire to offer galleries a way to show art to collectors in different cities at a lower carbon footprint.”
See full article by Naomi Rea in Art World
PHOTO: A mockup of the Vortic Curate App showing a VR representation of Grayson Perrys exhibition, Super Rich – Interior Decoration at Victoria Miro. © Grayson Perry courtesy-Victoria-Miro