The winner of the wine label design competition hosted by Leopard’s Leap and the Open Book Literary Festival was announced at the opening ceremony of the festival, held at The Book Lounge in Cape Town.
Debbie Poswell, a freelance designer from Cape Town was selected from 69 entries for her exceptional interpretation of the brief. “I really liked the idea of combining wine with literature and thought an intelligent, curious leopard with his nose in a book, would be a fun approach. I’ve used a die-cut to illustrate the concept, and to try and keep the label simple, sophisticated and in-line with Leopard’s Leap brand values.”
The three judges, Leopard’s Leap CEO Hein Koegelenberg and acclaimed designers, Joey Hifi and Su Opperman, were impressed by the overall quality and creativity of the entries, but agreed on Poswell’s design as the best representation of both brands and their sentiments.
Poswell wins a cash prize of R20 000, 12 cases of wine labelled with her winning design and passes to the Open Book Festival.
Her design was displayed at the Open Book Festival, and can be see at Leopard’s Leap Family Vineyards in Franschhoek and will be part of Leopard’s Leap’s digital designs on Facebook and Twitter.
