‘Top 50 Most Instagrammable Places 2022’ list – Cape Town is ranked 22nd according to media and travel company Big 7 Travel. On the rest of the continent, only Kenya and Morocco feature.
The list of destinations is judged by a tally of hashtags used for the destination; sample surveys of the company’s audience are also used. Travel and media company Big 7 Travel has released the ‘Top 50 Most Instagrammable Places 2022’ list every year for the past four years, using a tally of the number of Instagram hashtags per destination, combined with a survey of its users.
- The final list is selected based on its visual attraction and social-media popularity.
- The 2022 edition features 50 locations in the world, one from almost every continent.
Two African destinations made the list alongside the Mother City; Masai Mara, Kenya, held the 35th position with Marrakech, Morocco, in the 33rd.
Here’s what Business Insider SA found out about Cape Town using the hashtags: Cape Town, South Africa
More than 12.5 million hashtags are associated with Cape Town. It’s described as a location with dramatic scenery, spectacular ocean views, and pink neighbourhoods by Big 7 Media.
Instagram users can find a handy community that helps locals and tourists with discovering the city, with valuable insights such as “11 Things Tourists Should Never Do in Cape Town.” We also discovered ‘The Grand Daddy Boutique Hotel’ a rooftop trailer hotel, the only kind in the world.
See the full story by Amanda Khumalo in Business Insider SA HERE
