This is Cape Town! “This week, I had the pleasure of revealing a new glossy magazine – This Is Cape Town – aimed at attracting more visitors and investors to the metro. The debut issue provides a snapshot of the many experiences, investment opportunities, and communities that colour the Mother City with features on Langa’s centenary, cruise tourism, green energy, why Cape Town is the ideal gateway to Antarctica and much more.” Alderman James Vos
The idea with the publication is to inspire people with authentic, unique, valuable stories that reveal the people, places, and products of Cape Town. It is conceptualised and produced by the Place Marketing Department within the Economic Growth Directorate and will be available in print and online.
With our ‘Choose Cape Town’ campaign launched at the airport at the beginning of September, we are inviting travellers and investors to make the Mother City their top pick for an experience or business venture. With This Is Cape Town, we are showing people why this city should be their preferred choice.
Alderman James Vos, the City’s Mayoral Committee Member for Economic Growth, Ruby Gelderbloem, the Executive Director for Economic Growth; Lance Greyling, the Director of the Enterprise and Investment Department; Wendy van der Byl, the Head of Destination Marketing at the City of Cape Town and Rory Viljoen, the Manager of Tourism and Destination Marketing.
Not only will it feature in airport lounges around South Africa, but it will also be available to passengers on Kenya Airways’ international flights to 40 destinations across the globe and in the lounge at Jomo Kenyatta International Airport in Nairobi. The airline’s pilots will also make mention of the publication in their announcements. This comes after the city-to-city agreement Mayor Geordin Hill-Lewis and I signed with the Nairobi government during our trade mission a few months ago. We will also be doing targeted social media campaigns and taking copies to major international platforms such as World Travel Market (WTM) London and WTM Africa. It will also be accessible online through a QR code and it can be downloaded from www.thisis.capetown.
The new magazine is part of the City’s plan to drive up tourism and investment in the metro.
Travel and trade are vital for our economy because it feeds into and supports so many other industries. By December, we are expecting about 35 000 passengers per day travelling through Cape Town International Airport, and approximately 214 international flights landing every week. Every traveller stepping off these flights is a boost for our economy. But we are determined to make Cape Town peak all year round because, while my mission to create a tourism-related job in every household rests on the foundation of five key fields – namely aviation, cruise travel, events and conferences, SMME product development, and destination marketing – tourism is the avenue by which locally-loved goods and services find global appeal. That’s why it was important that This Is Cape Town included features on the many different industries that are blossoming in the region.
There will be two editions of This Is Cape Town each year with content already being curated for the next issue set for release in April 2024.
WHAT: This Is Cape TownMagazine
WHERE: To read the first issue of This Is Cape Town, visit
INFO: VISIT .
See also Cape Town Green Map
